Los Banos, CA (October 9, 2025) — When I acquired The Enterprise, it wasn’t the proud community paper it once was. It had become a remnant of the McClatchy bankruptcy—a legacy name attached to a failed newspaper and a website reduced to posting automated alerts about food recalls. The soul of the publication had been lost.
We initially returned to basics, printing a physical newspaper and distributing it the traditional way. But it quickly became clear—as I had long suspected—that newsprint is no longer a viable path forward. It’s not just in decline; it’s disappearing. What has endured, however, are the values that once defined local journalism: watchdog reporting, civic awareness, transparency, and a platform for public discourse.
What we had going for us was experience. With over 25 years in investigative journalism and a fully developed research infrastructure, we brought muscle to mission. We didn’t just revive a paper—we rebuilt a newsroom with purpose.
The results have been exceptional.
On average, The Enterprise reaches more than 500,000 people each month through digital platforms—a number on track to exceed 1 million monthly views by the end of the year. Engagement tells the deeper story: nearly 6% of viewers interact with our content, through shares, comments, or direct clicks. That level of engagement far exceeds industry averages, where typical interaction rates for local outlets fall between 1–2%.
In other words, people aren’t just seeing our stories—they’re reading them, responding to them, and spreading them.
On our website, the numbers reflect the same momentum:
80,924 impressions/month – how often our content is seen across platforms
26,893 page views/month – the number of times readers actively engage with our stories
1,274 clicks/month – clear signals of interest from a committed audience
To put that in perspective: many of our competitors operate with a few hundred to 1,500 print subscribers and modest online followings. Our monthly reach now exceeds the population of Los Banos many times over. We’re serving not just a town of 50,000, but a broader region hungry for trustworthy, relevant reporting.
Why does this matter for advertisers?
Because numbers like these translate into value.
If you’re trying to reach a local audience, your message is only as strong as the platform delivering it. With tens of thousands of verified views each month—and a readership that is actively engaged—The Enterprise offers unparalleled visibility for local businesses, public agencies, and regional organizations.
This is the new model of local news: principled, digital-first, and community-driven.
If you’re ready to connect with one of the most engaged local audiences in the Central Valley, now is the time to advertise with The Enterprise. Let’s grow together.